Market Segment Research of iPhone and Blackberry
Written by Admin on May 5th, 2009Blackberry handset is no longer concerned with the occurrence of iPhone. Because of not all people switch off from their Blackberry handset to iPhone gadget.
This statement was stated by researchers from UBS Investment Jeffrey Fan after successfully interviewed 222 people in UK and 106 people in United States when they would buy iPhone 3G.
According to Fan in Cellular News, on Tuesday (15/7/2008), 106 of iPhone buyers in United States, only five people, or 4.7 percent are Blackberry users. In fact, three of that number don’t intend to sell their Blackberry after buying Apple iPhone. That is, only 1.9 percent of the value of any possibility to use Blackberry.
“About 30 percent of 106 people use Motorola and Samsung. With each contributing is 15 percent,” said Fan.
Then, in UK, from 222 people who purchased the iPhone, only eight people or 3.6 per cent claiming to have it switch from Blackberry to iPhone. Only one person is interested in using them, iPhone and Blackberry. However, 18 percent of these respondents claim to have a corporate Blackberry so that they can not take down the handset made by Research in Motion(Rim).
“From 222 people in UK, the 28 percent is former Nokia users, while 20 percent is former Sony Ericsson users,” Fan explained. Fan detailed more about this research, although the research is limited, but it can prove that the market segment of Blackberry and iPhone users is very different so it will not become a significant threat to Rim.
In above countries, the majority of iPhone 3G buyers have used first version of iPhone. In UK is about 29 percent and in United States is about 37 percent. Even, some iPhone operator in several countries also sells Blackberry handset as alternative of iPhone by selling Blackberry with cheaper price. For example, the T-Mobile of United States reduced the price of Blackberry Curve by USD 50, to USD 99.
Technorati Tags: market segment of iphone and blackberry, iphone gadget, price of blackberry curve, iphone and blackberry market research in UK and United States
Incoming search terms:
- iphone market segmentation (88)
- blackberry market segmentation (84)
- iphone segmentation (81)
- blackberry segmentation (40)
- market segment for iphone (16)
- market segmentation iphone (14)
- market segmentation of iphone (14)
- iphone market segments (13)
- market segmentation for iphone (13)
- (11)
Tags: iphone and blackberry market research in UK and United States, iphone gadget, market segment of iphone and blackberry, price of blackberry curve
May 6th, 2009 at 1:01 am
I think there are two reasons why I personally haven’t switched to an iPhone from my blackberry. The first is that with the iPhone you cannot send and receive picture and audio. The second is that there is a really really irritating touch screen keyboard. I hate those things with a passion. I prefer my keys.
-Carly
June 9th, 2009 at 10:36 pm
I would have to disagree with Carly there, I think that the touch screens and all of the Apps available on the iPhone are superior to any Blackberry or Smartphone. Plus, this summer apple is releasing the iPhone that will be able to send and receive picture and audio messages without having to access the internet.
September 9th, 2009 at 9:39 am
There is no wonder there a not many people switching from BlackBerry to iPhone: those are 2 different mobile devices for different purposes. While BlackBerry is more of business nature, the iPhone all in all is a fun thing, a multimedia phone…
October 15th, 2009 at 9:34 am
Yes you are right. iPhone is great for multimedia functioning while blackberry consider to be a business phone. iPhone look wise is really awesome and black berry comes up with many business related feature.