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Market dance is the situation when the demands of product temporarily fall down to the low level. Many sellers are panic to this situation. Most of consumers delay to purchase the product or service because of some reasons. One of the reasons is because of the uncertainty of prices.The war and politic issue in the country are also the reason. To aware the situation, entrepreneurs should find the other area of market, rearrange the management, finding new marketing strategy while wait for stability of the market. When the market gets stable again, the entrepreneur will be ready either in management or business strategy and marketing strategy.

Market bowling is the situation when the product is not feasible for sale because of saturation or there are other better substitutes or alternative of the product. Consumers tend to leave the product because the competitor’s products are cheaper or have better quality or totally more modern, for example electronic product, communication gadget, home electronic equipment, fashion design and others. To face market bowling, innovation and improvement are needed before the product get saturated.

Market dance and market bowling can happen any time especially during economic downturn and come softly and event fast. Market dance and market bowling frequently are not anticipated sufficiently by entrepreneurs. So, be always aware to the situations by always keep up to date the current market information and analyze consumer behaviors.

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Tags: current market information, how to face difficult situation in crisis, how to face saturated market, marketing strategy in crisis, solving marketing problem during economic downturn