How to Sell Software Online Effectively

Of course, there are many ways to market the software, but the most effective way, it depends on the type of software and market that we target. But in general, there are several ways to market the software on the internet. We can promote freely or pay for advertising.

Below are some tips how to sell software online:
* If there is budget, you can advertise on websites that have some relation to the product that we want to sell. For example: if a product for sale is a kind of graphic format converter from gif to jpg, try to advertise in the forum’s members which is the design have many graphics or websites that discuss about the design.

* Place ads in Google Adwords via Google
This way is not free, but takes charge. Try using the bid for keywords that have some relationship with some software that you create or that you target market. If you want to promote freely, you can do SEO optimization to your website and you can post a signature to promote software ad in the forum freely (but remember do not spam forum, because it is not ethical).

* Upload you software to popular download website
Some download software website such as: Download.com, Tucows.com, SnapFiles.com and many more other websites. And one of the benefits indirectly we can get a backlink to our website from popular website such as download.com. Beside that, our software will also be published on their network sites like:
ABC News, AT & T Worldnet, BellSouth, CNET International sites, CompuServe, EarthLink, Froogle (products with Buy Now buttons only), MSN, MSN Canada, PeoplePC, Shareware.com, TechRepublic, WindowsAtoZ, Winfiles.com.

There is also free service of download.com, but the processing time is sometimes long, for more details check in Upload.

* Create an affiliate program with the system for the commission for the referral resell of our software. You can also market through famous affiliate broker, for example paydotcom.com, regnow.com, shareit.com, etc. Indeed, this will reduce our profits, but that can increase sales volume, so I think this is one of very effective ways.

Above is only some of the ways to sell software. But, I think still there are many tips on how to sell software online and tricks to promote it on the internet.

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July 1st, 2009 by Ardi Panondan | No Comments »

How to Sell a House Fast

If you want to sell a house, You can use service from property agent or sell your house on your own, surely with all plus and minus circumstances. It’s just a matter of choice on how to sell a house fast.
Property agent should ease you to sell your house, by saving much of your time and energy. That’s the way they get selling profit. A good property agent will do what they have to do that is selling your house and not only listing and hoping to their luck or your luck.
If you choose to sell your house by yourself without a realtor, the main point is about exposing your house. If your house is much exposed, it will ease to find buyer candidate. Use all methods to make everybody know that your property is in property market, being sold or rent.

Here are some directions on how to sell a house fast:

1. Distribute brochure. Making and distributing brochure is the most effective method to get serious buyers.
2. Register to catalog. Yes! Register to catalog that is usually distributed to your environment.
3. Set a sign board. Sign board often brings serious buyers.
Set a direction guideline.
It’s similar with sign board, but smaller and there is direction and put in the crossroad near your house.
4. Advertise in the newspaper.
It’s an easy method. You will get a lot of responses from advertisement in newspaper.
But generally ONLY at the day you advertise your house up to 2 days later.
Response is also not qualified. Most of responses are from property agents.
5. Advertise in Internet.
Compare with newspaper, Internet is the easiest site to look for a house.
Buyers only describe house they want to look for, and push the click button.
Directly presented some houses choice appropriate with what we are looking for.
Give the photo and its location map.
If you are looking for house in line advertisement, it will take a long time to find appropriate house.
In the line advertisement, seller could say that his house is comfort and ready to be lived in.
In the other side, house buyers from Internet are those who had already naturally filtered.
They will contact you if they like and the price is match with their budget.
It can be said that 9 from 10 responses came from advertisement in Internet will buy your house.
Be happy if you get responses from Internet.
With note that your house data is complete and qualified, such as data and photo described in Internet.
Many property agents and individual had succeeded in selling house via internet. And trend is increasing along with the cheap Internet access.
So, why don’t you try it? Advertise at our site or other sites. Buyers can come from anywhere, don’t close the possible possibility.
Advertisement cost in Internet is varied, from free advertisement until pay advertisement.
If you advertise in our sites, it means that your advertisement is placed in other sites (free sites). Please inform to your relation.
6. It’s natural.
If there’s a relative who is looking for house, you do not have to pay the marketing cost, advertisement cost is not necessary again.
7. Please inform to property agent.
They’re probably having a client who is looking for house around your environment.
The cost you have to pay for commission is about 3-5% from your house price.
Make yourself easy to connect.
Give minimal 1 telephone number.
Clean and tidy your house (a little renovation).
The first impression is an important thing.
Make photo and map to the location of your house, in order that buyer candidates easy are to remember.
8. Bust the ghost.
Some houses have “air” which refuse guests. Try to detect ghost by clicking Ghost Detector. Then try to consult with ghost busters around your neighborhood.
9. Inform to milis that you follow.
Be careful to banned moderator.
10. Advertise in the radio
It must be routine in order that everybody is easy to remember.
11. Advertise on television.
It must be routine in order that everybody is easy to remember.
12. Prepare the cost.
13. Make buyer easy to buy.
14. Review the price.
15. You need probably to see the list you want to set, and make it appropriate with price market.
16. Follow Up
Follow up is an important activity.
But it is better that you don’t do it by yourself. Let your son, your brother or your driver do this.

Try those 16 directions above!

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June 25th, 2009 by Ardi Panondan | No Comments »

Dell Computer Get Many Buyers by Using Twitter

Dell proves that Twitter, the social network service website and microblog can be a powerful marketing tool via Internet media. By writing tweet routinely, Dell is successful in sales more than U.S. $ 3 million. As reported by Detik.com from PCWorld, Sunday (14/6/2009).

Dell Outlet uses Twitter to inform the latest Dell news, such as sales, discounts, coupons and discounts that are currently held. Discount usually can attract consumers to purchase.

Dell regularly post special information, as well as to answer questions from the customers. In economy downturn, the approach to consumers is a powerful strategy to know the changes on consumer needs. Dell successfully invited consumers to visit the official Dell site that finally make the purchase of their products.

It was proven that this powerful strategy is able to push up the sales of Dell computers. Dell diligently have ‘tweeting’ since June 2007.

Up to now, Dell has 600.000 followers. Dell does not intentionally send tweet too much. Sending tweet too much can make the followers get bored.
With strategy in above, Dell is successful to prove that Twitter can be an effective marketing tool.
Would you please share your experience to use Twitter!

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June 15th, 2009 by Ardi Panondan | 2 Comments »

The Best Strategy to Face Economy Recession

Globalization has changed the world rapidly, especially in economy aspect. Globalization has changed information speed. Turbo marketing will happen. News and information can spread wherever easily. So, company must be aware to the competitors. Small companies can also threat the survival of big company.

The following is the best strategy to face economy recession according to Philip Kotler, the international marketing expert.
He said that there isn’t the best solution for any business. But generally, there is the strategy that can be used in recession period.
It depends on the profile of company strategy, mainly in finance and marketing aspect. Philip Kotler said at the first session at the seminar in Jakarta on “Marketing in Turbulent Times” as reported by kompas.com, May 27, 2009.

According to him, if the finance and marketing of the company are strong, the strategy should be done is by buying competitors or the assets, then increasing marketing budget.

If the finance of stable company is weak, but the marketing is strong, the strategy should be done is by building a stronger marketing team, then buying some strong brands.

If the condition of company is unstable, the finance is weak, the marketing is strong, find the fresh financial capital and cut overhead cost, then renegotiate with suppliers and do recovery actions.

But, if the company is going to go to bankruptcy, just close it. Then save what can be saved or sell if you can sell.

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May 27th, 2009 by Ardi Panondan | No Comments »

Market Segment Research of iPhone and Blackberry

Blackberry handset is no longer concerned with the occurrence of iPhone. Because of not all people switch off from their Blackberry handset to iPhone gadget.
This statement was stated by researchers from UBS Investment Jeffrey Fan after successfully interviewed 222 people in UK and 106 people in United States when they would buy iPhone 3G.

According to Fan in Cellular News, on Tuesday (15/7/2008), 106 of iPhone buyers in United States, only five people, or 4.7 percent are Blackberry users. In fact, three of that number don’t intend to sell their Blackberry after buying iPhone. That is, only 1.9 percent of the value of any possibility to use Blackberry.
“About 30 percent of 106 people use Motorola and Samsung. With each contributing is 15 percent,” said Fan.

Then, in UK, from 222 people who purchased the iPhone, only eight people or 3.6 per cent claiming to have it switch from Blackberry to iPhone. Only one person is interested in using them, iPhone and Blackberry. However, 18 percent of these respondents claim to have a corporate Blackberry so that they can not take down the handset made by Research in Motion(Rim).

“From 222 people in UK, the 28 percent is former Nokia users, while 20 percent is former Sony Ericsson users,” Fan explained. Fan detailed more about this research, although the research is limited, but it can prove that the market segment of Blackberry and iPhone users is very different so it will not become a significant threat to Rim.

In above countries, the majority of iPhone 3G buyers have used first version of iPhone. In UK is about 29 percent and in United States is about 37 percent. Even, some iPhone operator in several countries also sells Blackberry handset as alternative of iPhone by selling Blackberry with cheaper price. For example, the T-Mobile of United States reduced the price of Blackberry Curve by USD 50, to USD 99.

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May 5th, 2009 by Ardi Panondan | 2 Comments »