How to Sell Software Online Effectively
Of course, there are many ways to market the software, but the most effective way, it depends on the type of software and market that we target. But in general, there are several ways to market the software on the internet. We can promote freely or pay for advertising.
Below are some tips how to sell software online:
* If there is budget, you can advertise on websites that have some relation to the product that we want to sell. For example: if a product for sale is a kind of graphic format converter from gif to jpg, try to advertise in the forum’s members which is the design have many graphics or websites that discuss about the design.
* Place ads in Google Adwords via Google
This way is not free, but takes charge. Try using the bid for keywords that have some relationship with some software that you create or that you target market. If you want to promote freely, you can do SEO optimization to your website and you can post a signature to promote software ad in the forum freely (but remember do not spam forum, because it is not ethical).
* Upload you software to popular download website
Some download software website such as: Download.com, Tucows.com, SnapFiles.com and many more other websites. And one of the benefits indirectly we can get a backlink to our website from popular website such as download.com. Beside that, our software will also be published on their network sites like:
ABC News, AT & T Worldnet, BellSouth, CNET International sites, CompuServe, EarthLink, Froogle (products with Buy Now buttons only), MSN, MSN Canada, PeoplePC, Shareware.com, TechRepublic, WindowsAtoZ, Winfiles.com.
There is also free service of download.com, but the processing time is sometimes long, for more details check in Upload.
* Create an affiliate program with the system for the commission for the referral resell of our software. You can also market through famous affiliate broker, for example paydotcom.com, regnow.com, shareit.com, etc. Indeed, this will reduce our profits, but that can increase sales volume, so I think this is one of very effective ways.
Above is only some of the ways to sell software. But, I think still there are many tips on how to sell software online and tricks to promote it on the internet.
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July 1st, 2009 by Ardi Panondan | No Comments »